Jackie Cherryhomes believes in the power of community. This November 2013, she is running for Mayor of Minneapolis. Her campaign recently engaged Thomas Made to reinvigorate their campaign website.
As a City Councilmember for 12 years, and as Council President for 8, Jackie led Minneapolis through a dramatic housing and economic boom. Jackie is a trailblazer in Minneapolis and wanted a website that showed the innovative spirit of her campaign. Jackies’ previous campaign website was hard to maintain and its design limited content growth. The campaign wanted a flexible website to expand and deliver a mobile, user-friendly, and inviting experience.
With a thorough understanding of the client’s requirements, we proposed a more comprehensive structure and architecture for the website redesign. We put the focus on quickly turning over a redesign that reflects Jackie’s ideas and values, but also reorganized the content to create much needed clarity.
The outcome is a refreshing overhaul of the Jackie Cherryhomes for Mayor website, with a much more engaging, inviting and positive experience for site visitors. The new website is easily managed with a comprehensive Content Management System and provides a consistent experience for users. The completely responsive design allows the campaign to communicate with supporters and voters across all devices- mobile, tablet or desktop computer.